The FW24 Campaign

“SOTTOVOCE”

With SOTTOVOCE, Studio Flo whispers to those who know how to listen, guiding them through three acts of refined beauty. Inspired by Michelangelo's words – “Every block of stone has a statue inside it” – this campaign unveils art as it emerges in eloquent silence, revealing emotions and details that transform every woman into a living masterpiece.

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Atto Uno

“Il Percorso Nascosto”

The first act, "Il Percorso Nascosto", delves into the pursuit of art through an evocative journey that begins within a labyrinth, symbolizing inner exploration. This journey represents the discovery of what lies beneath the surface, inviting one to immerse in the complexity and beauty of the unseen. The models, modern heroines, embody the multifaceted soul of the Studio Flo woman, with the villa serving as a stage where luxury transforms into an intimate experience of challenge and discovery.

Atto Due

“Il Grido del Marmo”

"Il Grido del Marmo" gives voice to the marble itself, expressing the idea that within every block of stone resides a sculpture waiting to emerge. This silent cry symbolizes art's desire to break free. At the same time, the marble quarries of Carrara contrast the solidity of the stone with the delicacy of Studio Flo’s designs, embodying the fusion of nature and craftsmanship.

Atto Tre

“L'Arte Svelata”

Finally, "L'Arte Svelata" represents the moment when the sculpture emerges from the marble, an act of revelation and transformation. In the plaster cast gallery, the models move like living sculptures, blending past and present. The statues taking shape symbolize the completion of the journey: art is revealed, displaying its essence and intrinsic beauty, while the timeless elegance of Studio Flo’s creations manifests in pure artistry.